Branding

Authenticity and consistency are the two towers that support the bridge between your brand and its audience. Building a strong visual identity true to your company that resonates well with others is no small feat…but I’ll worry about the bridge. You just tell me where it comes from and where it’s going.

Village Bikes

The guys at Village Bikes were in need of an update and wanted to better reflect their passion for cycling and its heritage.
Village Bikes’ new look is a modern reflection of classic bike brands and the ornate logo badges they put on their frames. You’ll see a subtle nod to the shop’s locale in the wavy shape of the “L”s.
A short list of deliverables was required to fulfill this company’s immediate needs, including business cards, signage, jerseys and decals.

Thirteen Hands Tattoo

Old school lettering in a traditional layout both tie into Casey’s previous brand and pay homage to the heritage of tattooing in America.
A solution that looks well-grounded on its own, but pairs well with other graphic and illustrative elements.
Casey, owner of 13hT, loves dinosaurs almost as much as her own two ponies. So I let some prehistoric reptiles loose in the Old West.
In true tattoo shop fashion, the signage on the storefront glass was handpainted by John Lennig, with printed directional signs leading up to it from the lobby. Event banners and point-of-purchase signage was produced as well.
A typical suite of stationery was produced for the South Delta tattoo shop:
- Business cards
- Tattoo aftercare post cards
- Handwritten gift cards
- Waiver form
No good tattoo artist would be caught at a trade show without some gear to peddle. Varying forms of the 13hT brand made it onto t-shirts, sweaters, hats, stickers and most importantly, patches!

Smart Plastic Technologies

In collaboration with Remote Brand

The original Smart Plastic brand was showing its age, but it had good bones. Rather than reinventing the wheel, I maintained the concept of a smart red fox and fine-tuned the icon and typography to a modern standard.
All the traditional company print material was produced in addition to a series of evergreen sales sheets and product cards.
Using a combination of digital and printed communication tools, we created an interactive experience for their appearances at PackExpo.
With a limited footprint and the typical visual chaos of such events, we used as much vertical space as was permitted in order to catch eyes and convey core company messaging at a distance.
In close coordination with Remote Brand’s web developer, I designed most concepts and layouts you see on the website, both mobile and desktop.
I also produced a regular feed of social media post designs with the help of RB’s copy experts.

Commercial Lighting

In collaboration with Remote Brand

Upon engagement, Commercial Lighting had been a distributor in Western Canada for decades and the brand was ready for an update.
Working with the original concept, I designed a system for the primary brand to dovetail into a new line of divisions the client was launching.
Modern geometry and typography were used to give new life to the brand without disconnecting it from its history.
Using the shield-shape from the primary brand’s light bulb as a frame for a unique icon that represents each division, there is a clear visual connectivity through each pillar of the company.
The primary brand was represented through business cards and a presentation folder that acted as a foundation for the divisional print material that a customer would typically receive in a package.
Business cards
Tattoo aftercare post cards
Handwritten gift cards
Waiver form
Working in tandem with Remote Brand’s web developer, I designed most concepts and layouts you see on the website, both mobile and desktop.
Advertising and marketing material was limited to sponsorship ads and the odd industry periodical.

Looking for a change?

Depending on your company’s needs and objectives, a rebrand can be as in-depth as a down-to-the-studs renovation or as simple as a new coat of paint.

Often brand identities can be the result of the time they were designed in. In order to catch up with the times, sometimes all you need is a good adjustment.

REMOTE BRAND

PINEBUSH HOME & GARDEN